Try latest build of Google Chrome with Chromium updater

Chromium, the open source project which powers Google chrome doesn’t come auto-update option. As a result one must wait up to a week to try the latest features of chromium. There is a manual option to install the latest version. For those who don’t want it to be a manual process, an unofficial chromium updater is available. Its is a windows application that makes chromium updates easy(yes its automatic, so you don’t need to care for the updates anymore). You can change the update interval, switch to snapshot channel, where you find chromium builds that didn’t pass all the tests. use the built-in Flash and PDF plug-ins from your existing Chrome installation.

Having said that, here is a word of caution: Chromium are likely to be buggy than Google chrome. If you are very much enthusiastic to try new features first, then go for it, else safer option is to install the early access release channels for Google Chrome, which include support for auto-update.